Integrated CRM Software

Fluentis ERP’s integrated CRM is designed to offer companies the opportunity to identify, focus, and realize new business opportunities by structuring marketing and pre-sales activities. To increase and maintain business, a deeper and more thorough understanding of the market is essential, making it crucial to structure information with a tool that allows for quick, comprehensive, and easy use.

When it comes to CRM (Customer Relationship Management), it refers to a tool primarily used for contact management, sales management, and productivity. However, CRM also plays a significant role in areas such as customer care, human resources, supply chain, and partner management. The goal is essentially the same: to improve relationships and generate new business opportunities.

Fluentis CRM is perfectly integrated with other modules of the management system, especially those related to the active cycle. However, it is characterized by a different approach, as it is organized around objects rather than flows: at the center of the CRM is the Contact object, around which the others revolve. The customer is at the center, and all functionalities are aimed at making the customer journey as exciting as possible, studying potential improvements at every touchpoint between the customer and the company. It is possible, therefore, to choose the channel in which to contact the customer, the frequency, the method, making the experience unique based on different company specifications.

The functional areas covered include sales and pre-sales, marketing, and helpdesk for customer support.