Why is it important for CRM to be integrated into the ERP system?
CRM allows a company to monitor and save every useful detail during the relationship with its customers, suppliers, partners, colleagues. Better monitoring the data in one’s possession is also fundamental for the acquisition and loyalty of customers. It is erroneously believed that the use of a CRM can only concern the marketing and sales areas: in reality we increasingly rediscover its importance even in regards areas such as: customer care, human resources, supply chain and Partner management.
Finally, CRM becomes an even more important and strategic tool if integrated into a host management environment, in which it completes the flow of information in a homogeneous and structured way. This gives the company advantages linked above all to the possibility of interfacing with a user friendly solution, with shorter data entry times, always connected to sales and accounting data with the consequent final improvement of communication between application areas.
